How much should a bespoke kitchen brand spend on paid media?

Begin with commercial reality

Look at typical project value, gross margin, close rate and the length of the decision cycle. Then estimate what it is reasonable to spend to win a client without eroding the value of the work.

This will not produce a precise ad budget on its own, but it creates a rational boundary. Another studio’s figure may be irrelevant if its location, ticket and production capacity are different.

Keep the three costs separate

Platform spend distributes the adverts. Strategy and management shape and improve the campaign. Photography, film, landing pages and tracking support what happens before and after the click.

Increasing media spend cannot repair a confusing page or slow response to enquiries. Review the complete journey before deciding the budget is the problem.

• Media: distribution on the chosen platform.
• Operation: planning, reporting and adjustments.
• Assets: visual work, pages and measurement.

Give the first test one job

Rather than advertising every service everywhere, choose a project type and area, then define what progress looks like: relevant searches, suitable enquiries, consultations or proposals.

A short run with sparse data is not proof of success or failure. Keep a record of search terms, creative changes and what the sales conversation revealed.

Scale only when you know why

More clicks on an underperforming journey often mean more waste. Investigate audience intent, message, page, follow-up and project fit first.

A healthy budget lets you learn, sustain a manageable flow and keep acquisition costs proportionate to the business. It should be reviewed as evidence accumulates.