Interior photography for bespoke kitchens: what should a project gallery show?
A practical way to plan wide views, material details and a coherent image sequence for bespoke kitchen and fitted furniture brands.
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Ideas shaped for the work.
Clearer decisions for bespoke kitchens, joinery and interior brands. A considered view of image-making, paid media, websites and digital operations.
Explore articles 10 guides · 4 themes
Creative direction + deliveryunder one clear lead.
01 / The Khaph perspective
These guides begin with the questions behind a commission: what to make, where to invest and how to present distinctive work. The examples are real projects, predominantly from Brazil; London availability is for selected productions.
Film & photography · 03 articles
Show the craft behind the finished space.
Project photography, films and content for bespoke kitchens, joinery and interiors.
How to prepare a finished interior for a professional photo shoot
A practical checklist for briefing, access, styling, lighting and shot priorities before photographing a completed interior.
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Reels or a brand film for bespoke furniture: which format comes first?
How short-form clips, walkthroughs and brand films serve different stages of a bespoke interiors customer journey.
Read articlePaid media · 03 articles
Make every campaign part of a clearer plan.
Channel choices, budgets and measurement for considered, high-value enquiries.
Google Ads for bespoke kitchen companies: where should you start?
A practical starting point for search intent, service areas, landing pages and lead quality in bespoke kitchen campaigns.
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Google Ads vs Meta Ads for interior brands: which should come first?
Compare active search demand with image-led discovery to choose a sensible first paid-media test for interior and joinery brands.
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How much should a bespoke kitchen brand spend on paid media?
A way to think about media spend, acquisition costs and sales capacity without borrowing someone else’s budget number.
Read articleWebsites · 03 articles
A digital home worthy of the work.
Portfolio structure, landing pages and search visibility for interior brands.
An interior design website needs more than a beautiful portfolio
The essential structure of an interior design site: project context, services, process, service area and a clear enquiry route.
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Website or landing page for bespoke kitchens: which do you need?
Understand the different jobs of an institutional website and a focused campaign page for bespoke kitchen and joinery brands.
Read articleSEO for fitted furniture businesses in London: where to begin
A practical starting point for service pages, genuine local relevance, project stories and search data for London-focused fitted furniture firms.
Read articleDigital products · 01 articles
When your process needs its own platform.
Purpose-built experiences for referrals, relationships and business rules.
Referral programmes for bespoke interior brands: when a spreadsheet stops working
How to define rules, track introductions and manage rewards in a bespoke furniture referral programme.
Read articleWhat comes next is a conversation.
Tell Saulo about the space, audience and challenge. Khaph is based in São Paulo and available for selected London productions and digital partnerships.
Discuss a project